Marketing Masterclass Workshop for Interims and Consultants – Takeaways and Feedback
Author: Simon Berry
Last week’s Marketing Masterclass Workshop for Interims and Consultants was a cracking success.
Key takeaways for the group included:
- How to flex your proposition to meet changing market needs
- Deeply understanding a client’s buying journey
- How to step back and look at your own business objectively
- How to (and how not to) network
- Defining who you are and what you do in a way that will grab attention
The delegates seemed to get a great deal from the afternoon. Here is their feedback:
- Insightful and thought provoking with good advice on how to be more successful
- Great opportunity to discuss how to network and present yourself to providers and your wider network
- One of my big takeaways was the importance of keeping the buying life-cycle stage at top of mind. I feel I was complicating things by mixing up what I do (the challenges I solve), with how I do it (goes on to explain how he already has used this to great effect!)
- I really enjoyed the discussion and came away with a number of things to crack on with
- I came away with a lot to think about and quite a few things to do! Given that we had only just met, the exchange of views and experience felt refreshingly open and positive. And special thanks to Simon for herding the cats and keeping us on track.
- Concur with everyone’s comments, a very insightful and thought-provoking day, really enjoyed it and great to meet you all.
- An excellent ideas forum
- Good refresh of best practice and some great new tips to put into practice
The next Marketing Masterclass is on March 20th in Central London. Attendance is limited to just eight delegates to allow for in-depth discussions and the opportunity to discuss specific challenges.
Booking is at:
Simon Berry has worked as an interim manager, consultant, coach, facilitator, trainer and speaker for the past twenty years. Prior to that, he was a director of NCR Ltd, a global computer company.
His clients have spanned many industries including technology, financial services, government and professional services and include organisations such as Intel, SGI, Dentsu-Aegis, HSBC, Cobham, Polycasa, Thomas International, RBoS, Ace, Clifford Chance, the NHS and many more. In addition, he has worked with over 3000 interim managers and consultants to help them build successful independent careers.