Next Self-Marketing Masterclass for Interims in Central London is on Tuesday 17th April
This self-marketing workshop is limited to just eight people. This gives us the chance to go deeply into the subject with each delegate and answer their specific questions. You will therefore need to book early to avoid disappointment and come with plenty of questions!!
The Self-Marketing Masterclass will help you to win the type of work you want, when you want, at the day rate you want.
This highly practical, hands-on workshop runs from 1.00pm-5.00pm.
As we limit the size of groups, there will flexibility around how long we spend on each of the topics below and plenty of time for specific questions around self-marketing and concerns you may have.
Session 1 – What are you all about?
Whether we like it or not, people will pigeonhole us. The worst place to be put is the ‘miscellaneous’ pigeonhole because hardly anyone looks in it. The trick is for you to pick the pigeonhole that people put you in. How? Well, that’s what this part of the workshop is all about. We will help you define this and then use it as the basis of your LinkedIn profile. I promise you it will be more compelling than being a ‘flexible, versatile, dynamic, inspiring, results-oriented change leader’!! And you won’t feel like you’re bragging!
Session 2 – The importance of proof
Now, we can put whatever we want in our profile, but will anyone believe us? Most of us are programmed to take everything people say with a pinch (or more) of salt, especially if we think they are trying to sell us something. What convinces people more than anything else is your track record. Stick to the facts, include real results you have achieved and go easy on the meaningless clichés. We’ll use a template to turn your career into a series of compelling achievements.
Session 3 – Who cares?
It would be nice to think that everyone is waiting with baited breath to see what we do next, but we know that isn’t true for most of us. The fact is that generally speaking, people only care and want to meet us when they believe we could help them. So who are these people and where are they? This session is all about targeting and segmentation, helping you get the best return on your self-marketing efforts. LinkedIn has some terrific tools to help you do just that.
Session 4 – It’s not what you know
…it’s who you know. We’ve asked hundreds of successful people to define their no.1 driver of success and 99% of them say ………NETWORKING. But what is networking and how do you do it? For those of you who wince at the thought of it, you may find this session somewhat reassuring. Using LinkedIn, we will help you not only build your network but use it to your advantage.
Session 5 – Grabbing attention
Most of the time people are looking for an excuse not to meet you. They’re busy and are miserly with their time. They need to know that a meeting with you will be a worthwhile use of their time and that boils down to whether they believe you can help them fix an issue they face. We’ll use a template here that will help you grab attention over and over again.
Session 6 – Prepare to succeed
We’ve all conducted thousands of meetings throughout our working lives. The trouble is, we may lapse into ‘unconscious incompetence’ (no offence) and be ‘winging it’ more than is healthy. In this session, we will be looking at how to prepare to make the most of each and every meeting. One delegate emailed to say the tool we used in this session had been instrumental in winning two consulting assignments within three weeks.
Feedback from a recent delegate:
“I am a career interim and have completed seven projects in as many years, most recently as EMEA Managing Director for McGraw-Hill Education.
To continue a successful and enjoyable career as an interim manager, I have to deliver great results for my clients, but also clearly need to market myself effectively in the first place! The interim market is incredible competitive and many assignment aren’t advertised.
Therefore, I wanted to review my whole approach to marketing and identify specific actions to take to win my next assignment – I get bored very quickly when I’m not working! The Marketing Masterclass run by Simon Berry was held the day after I finished my assignment last week. It was a stimulating, highly enjoyable workshop packed full of common sense (highly uncommon these days!); approaches to positioning in the marketplace; and winning business, delivered by someone who is expert in his field.
I would highly recommend it to anyone serious about their career in Interim Management or consultancy”.