Three reasons why interims and consultants should start a blog


Why should a small business owner such as an interim or consultant spend time blogging? In this article I’d like to illustrate why blogging can be a profitable activity for the small business owner.

1. It boosts your social media marketing

Content is the cornerstone of your marketing. If you are on social media, your blog will give you regular material to share and discuss with your network. A self-penned blog has a much greater impact than a blog passed on from another source. Similarly to speaking at an event or writing an article for a magazine, blogging can help establish you as an expert in your field, and is easier than delivering a presentation to 100 people!

2. It could be the key to your place in the search engines

Ever heard of search engine optimisation, or SEO? In a nutshell, this is the practice of improving your website to appear more attractive to Google and other search engines, becoming visible in their listings (most businesses want to be at the top!) and attracting more traffic to your website. Publishing blog posts can help give your SEO a major boost. More blog posts mean more listed pages in Google, and more informative content that interested parties are likely to find and read. Even if your readers are not your potential customers, they may link to your articles or share them on social media, meaning more exposure for your site, and a better position in Google.

3. Your website becomes easier to find and attracts more traffic

The more interesting and relevant you can make your posts to your target market’s needs and requirements, the more links and shares you will attract. Google is now taking a rather dim view of link exchanges and other link building tactics, but is encouraging website owners to publish their own informative content. So if you want to stay on the right side of the search engines, write regular blogs that naturally attracts links, and your business will benefit.

It’s never too late to start blogging, and you can write about any topic you wish at any time. If you are not a natural writer, you could even hire the services of a copywriter to help you produce your blog posts. I encourage you to take the plunge. Good luck!

Amy Fowler is director of Siren Digital, a digital marketing consultancy providing small businesses with web design, branding, copywriting and digital marketing.

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